Estimate incremental revenue from improving sales conversion rate vs. your investment.
Use your current observed win rate. (Example: 3% means 3 closed deals per 100 qualified leads.)
Scenarios add percentage points to your close rate: +1 point, +5 points, +10 points. Example: 3.5% → 4.5% (+1), 8.5% (+5), 13.5% (+10).
Net gain after investment (from +1 to +10 point lift)
Payback Period Analysis
Shows when cumulative incremental revenue from improved close rates pays back the annual investment of $154,800 (100 agents × $129/mo × 12)
+1 Point Payback
0.7 mo
+5 Points Payback
0.1 mo
+10 Points Payback
Immediate