CX Intelligence — ROI Calculator

Estimate revenue retention from reducing customer churn vs. your investment.

$
/month

Your Inputs

agents
1%60%

The percentage of customers who cancel or don’t renew annually.

$
10%100%

Optional: Apply gross margin to calculate net revenue impact.

How churn reduction is modeled

Scenarios reduce your churn rate by percentage points: 5% and 10%. Example: 20.0% → 15.0% (5% reduction), 10.0% (10% reduction).

Your Current Situation

Customers lost annually200
Annual churn cost$1,000,000
Annual investment$118,800

Scenario: 5% reduction

New churn rate15.0%
Customers retained50
Retained revenue$250,000
ROI110%

Scenario: 10% reduction

New churn rate10.0%
Customers retained100
Retained revenue$500,000
ROI321%

Net Gain After Investment

$131,200 –
$381,200

Range of net gain (from 5% to 10% churn reduction)

Return on Investment (ROI)

Payback Period Analysis

Shows when cumulative retained revenue from reduced churn pays back the annual investment of $118,800 (100 agents x $99/mo x 12)

5% Churn Reduction
10% Churn Reduction
Annual Investment ($118,800)

5% Reduction Payback

5.7 mo

10% Reduction Payback

2.9 mo

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